Adam White brings 20+ years of experience in large banking and insurance system initiatives with a focus on MDM enterprise initiatives. Mr. White's most recent project experience includes tenure with Baseline Consulting for MDM programs, leveraging his experience with IBM's Webshpere Customer Center, Siperian's MDM, Oracle's Customer Data Hub, Siebel's Universal Customer Master, Initiate's MDM, and Data Flux: development of enterprise roadmaps to move large organizations into SOA architecture, implementations of CDI, MDM, metadata repository, and data governance processes. Project responsibilities included: business requirements, functional requirements, vendor product evaluations, business case, vendor contracts for software and services, and configuration requirements - including data mastering requirements.
Prior to Baseline Consulting, as Senior Manager of Integration for the California State Automobile Association he managed key initiatives including: Enterprise CDI, SOA architecture for Enterprise Orchestration and Enterprise Middleware, and Metadata Repository. He also was a contributor to the corporate IT Re-Engineering and Data Governance transformation programs. Additionally, Mr. White was employed at

Wells Fargo during its acquisition of Crocker National (the largest banking merger in history at that time), and projects

with IBM and EDS.

Mr. White received his MBA from St. Mary's College

of California.